How to Market a Home as the Ideal Retirement Home

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You love your home, but you want to make a change. In many cases, you’ll work with a real estate agent who can help you to market your home professionally to your ideal home buyer. Yet, for some properties, having a very specific target buyer in mind can work well.

If you live in an area that’s ideal for retirement, for example, why not target the second home buyer’s market? These are individuals with a sizable amount of money to make purchases on their second home. They may be looking for a winter home, perhaps in someplace warm. Others are seeking a home that’s smaller but perhaps located close to the amenities they like. How can you market to these buyers if your home fits their needs?

Define What’s Fantastic About Your Home

A good place to start is by working with your real estate agent to carefully detail the features of your home that help it to really stand out to the second home buyer. Here are some ideas to get started.

  • Are you close to desirable areas? Many don’t want to buy a home in a tourism-driven area directly but being nearby can be attractive.
  • What’s within walking distance of your home? Are there parks, shops, coffee shops, or restaurants? Is there a Main Street area that’s perfect for an evening stroll?
  • What features does the home offer to help people relax, unwind, and love being at home? A backyard that’s expansive with features, like a pond or a garden, may be an attractive option for some people. For others, easy-maintenance and upkeep are better.

Outline what makes your home special specifically to those who are buying a second home by focusing on the benefit to the buyer. Always be clear and accurate. There is no place for any misconceptions here.

Show the Value of the Property Clearly

Many people buying a second home plan to use it in various ways. For example, some want a weekend getaway, a place they can go to every weekend to relax. In this case, they likely want an area that’s enjoyable in some way. They will pay more for homes near the lake or in a walkable community.

Others want a second income from their property. In this case, homes located in the heart of a tourism district are attractive. It’s also a good idea to point out any property management services nearby that may help them to easily manage these properties. These home buyers are also looking for on-site features that attract travelers, such as pools, numerous bedrooms, a full kitchen and a spacious backyard.

Those retiring want smaller homes in beautiful areas. They want to be around others who share the same interests but also want a home that’s far easier to manage.

As you work with your agent, determine what features and specs about your home can make the property desirable to those who are retiring or buying a getaway home. Marketing like this attracts the buyer you know can fit right into your home.

3 Home Improvement Projects That Can Get an Older Home Sold

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Are you preparing to list your older home for sale on the market? While older homes are still widely sought by both first-time and returning home buyers, sometimes they will need a little sprucing up so that you can maximize your sale price and get it sold more quickly. The good news is that you don’t have to invest a fortune to make an older home more saleable. Below are a few simple home improvement projects that can get your home noticed.

Give Your Bathroom a Modern Update

Bathrooms are one of the areas that many home buyers are looking to be move-in ready. Older, worn fixtures and poor plumbing can make a potential buyer look twice. Bathroom models can range from cost-efficient to extremely expensive, but you don’t need to go with deluxe upgrades to get buyers to notice. Purchase some inexpensive fixtures, fix any tiling, add new faucets and hardware, and make sure to address any leaks and clogs. A buyer will be able to identify new fixtures, which will show it has been recently updated, and if the bathroom looks clean and updated, they are likely to think the rest of the house is the same.

Add a Fresh Coat of Paint

For many people, this may seem like an unnecessary task as many new homeowners will paint their new home in the colors they want. But the truth is that a fresh coat of paint can make a room look newer and fresher. Wall can quickly become blemished with scratches and marks, and the new paint will remove these imperfections and spruce up the color in the room. Consider sticking with more neutral colors that will work with the floors and furnishings. Neutral colors can make spaces look larger, and if the new homeowners wish to paint when they move in, it will be easier for them to cover up with their desired paint colors. 

Make Your Backyard Look More Inviting

Many homeowners will focus on curb appeal and pay little attention to the backyard. A backyard can be a great selling point as a space for entertaining or an inviting play area for children. Trim back bushes or overgrowth to create more landscaped areas and open up the space as much as possible. The goal is to have your backyard look neat, kempt and as large as possible. If there are any areas that need grass, make sure to address those as well as removing any weeds. A lush lawn can be extremely inviting for potential home buyers.

You don’t have to spend a lot to make your older home more appealing to buyers. Follow the simple tips above to help you get your home sold quickly and for the price, you are looking to get. 

First-Time Home Seller Tips: How to Manage a Rejected Counter-Offer

As a first-time home seller, you may feel the need to make a counter-offer based on a homebuyer’s initial proposal. However, if the homebuyer rejects your counter-offer, you may be forced to return to square one in your efforts to sell your house and obtain the best price for it.

A homebuyer’s rejection of a counter-proposal is not the end of a home selling journey. And for home sellers who know how to proceed after a counter-proposal is rejected, they may be able to streamline the process of getting the optimal price for any residence, at any time.

Now, let’s take a look at three tips that a first-time home seller can use to handle a rejected counter-proposal on his or her house.

1. Consider the Homebuyer’s Perspective

Why did a homebuyer reject your counter-proposal? A first-time home seller should consider why a homebuyer decided to move on from a house after a counter-proposal was submitted and learn from the experience.

For example, if a home seller held firm on his or her home price, a homebuyer may have been unwilling to pay this amount. Thus, a home seller may want to consider lowering the price of his or her residence in to help stir up interest from large groups of potential homebuyers.

2. Review All of Your Options

A first-time home seller who submits a counter-proposal and receives a rejection from a homebuyer still has plenty of options, regardless of the current state of the housing market.

For instance, a home seller can keep the price of his or her house intact. Then, this home seller can await potential offers that match or exceed his or her expectations.

On the other hand, a home seller may choose to conduct assorted home improvements to upgrade his or her house’s interior and exterior. These upgrades can make a world of difference in the eyes of homebuyers, and as a result, may make a home more attractive than other residences that are currently available.

3. Collaborate with a Real Estate Agent

A real estate agent is a difference-maker for a first-time home seller, and for good reason. This housing market professional can offer expert guidance that a home seller may struggle to obtain elsewhere and ensure that a property seller can make informed decisions at each stage of the home selling journey.

With a real estate agent at your side, you can map out your next steps in the home selling journey accordingly.

Typically, a real estate agent will be able to tell you why a homebuyer rejected a counter-proposal on your residence. As such, you can learn from the experience and gain the insights you need to prevent the same problem from happening once again.

Selling a home can be difficult, particularly for those who have listed a residence for the first time. A real estate agent will help you take the guesswork out of selling your residence and do everything possible to ensure you can get the best possible price for your house.

Ready to overcome a rejected counter-proposal on your home? Use these tips, and you can proceed with confidence along the home selling journey.

Do You Need a Home Selling Plan?

Selling a house may prove to be a long, complicated process. Fortunately, those who craft a house selling strategy can determine the steps they will need to take to accomplish their desired results.

A home selling strategy may prove to be a must-have. Because if you enter the real estate market with a plan in place to sell your residence, you could boost the likelihood of getting the best price for your home.

Ultimately, there are several factors you need to consider as you develop a house selling strategy, and these include:

1. Your Home’s Condition

For those who want to speed up the home selling journey, it generally helps to perform property upgrades. That way, you can ensure your house stands out to dozens of potential buyers.

To upgrade your home’s curb appeal, you should mow the lawn, trim the hedges and repair any cracked or damaged siding. These improvements usually are simple to complete and may help you make your residence more attractive than comparable available houses.

Meanwhile, to enhance your home’s interior, you should clean as much as you can. With a neat, tidy home interior, your house can make a positive impression on buyers as soon as they walk through the front door.

2. Your Initial Asking Price

The initial asking price for your home may have far-flung effects on your house selling experience. Because if your initial home asking price is too high, you risk alienating potential buyers. Worst of all, your home may linger on the real estate market for many weeks or months, and you may need to lower your residence’s price to facilitate a sale.

To price your home competitively, it typically is helpful to study the local housing sector. Find out how your residence stacks up against comparable available houses in your area, and you can determine how to price your home.

You also may want to conduct a home appraisal. By doing so, you can obtain a property valuation to help you decide the optimal initial home asking price.

3. Your Home Selling Timeline

Consider how much time you have to sell your residence – you will be happy you did. If you understand your house selling timeline, you can find ways to maximize the time and resources at your disposal.

If you need to move from your current home as soon as possible, for instance, you may need to be aggressive to promote your residence to buyers. On the other hand, if you can afford to be patient, you may be able to take a wait-and-see approach to obtain the best-possible offer to purchase your residence.

Lastly, as you get set to sell your home, you may want to hire a real estate agent. This housing market professional can teach you what it takes to sell a home in any city or town. He or she will even help you craft an effective house selling strategy, thereby ensuring you can quickly and effortlessly sell your house any time you choose.