Help Your Real Estate Agent Sell Your Home Faster

If you’re getting ready to put your house on the market, your real estate agent will create a focused marketing plan that will help attract interested prospects to your home. Although your agent will tap into a variety of resources to make it widely known that your house is for sale, there’s information you can provide which will help them present it in its best possible light.

Specifically, I’m talking about the things that make prospective buyers perk up, such as HVAC system upgrades, major home improvements, and decorating updates. If you’ve kept good records about rooms you’ve remodeled, fixtures you’ve replaced, and any structural, cosmetic, or mechanical upgrades you’ve made over the years, it would be helpful to itemize those improvements and share them with your Realtor or real estate agent.

Unless your home was newly constructed when you bought it, chances are you’ve made numerous changes. Here are examples of some of the types of information you’ll want to pass along to your agent:

  • The age of the roof: There are a lot of variables, when it comes to the life expectancy of roofing materials. With harsh weather conditions — including sweltering summer days and annual ice buildups — Mother Nature subjects your roof to a lot of wear and tear. If it’s been more than 20 years since your roof was last replaced, the shingles are probably starting to show visible signs of deterioration. That’s definitely not a selling point for prospective buyers. What house hunters do love to hear is that the roof is relatively new and has been replaced within the past five years. Although prices vary and can run higher, roofs typically cost at least $10,000 to replace. Many potential buyers would be turned off by the prospect of having to shell out that kind of money after they close on the house. Others might use that as a bargaining chip to get you to lower your asking price. In either case, an old roof puts you at a disadvantage.
  • Completed remodeling projects: Although some home buyers thrive on the idea of renovating a property themselves, most would prefer an updated home. Recently remodeled bathrooms and kitchens will make your house much more appealing and marketable to would-be buyers. If those closely scrutinized rooms look dated or poorly maintained, you can be sure that will negatively impact the selling price and/or the amount of time your house stays on the market.
  • Mechanical and electrical upgrades: People like to hear about improvements like a new central air conditioning system, a furnace replacement, or an upgraded electrical panel. These can all be major selling points, especially among prospective buyers who have had trouble with any of these vital systems in the past.
  • Miscellaneous: Other features that could help sell your house may include energy-efficient windows, new flooring, lighting, security systems, room additions, a new driveway or walkways, a finished basement or attic, basement waterproofing, new siding, fencing, patios, porches, and landscaping improvements.

While this is not a comprehensive list of all the home improvements you’ll want to share with your real estate agent, it includes many of the key items that will be on the minds of prospective buyers.

Why Sellers Need Social Media

Everyone is talking about it but not many real estate professionals are doing it…social media marketing. The numbers say it works but the competition has yet to embrace the tech savvy marketing that only benefits their sellers. Recent studies show that social media does influence the products we buy.

Traditionally, the number one way to market has been word of mouth advertising, but now social media has the power to influence consumers to buy according to what their family and friends like. Social media marketing has become word of mouth marketing on steroids.

This chart below shows a study from eMarketer citing the number of internet users who would buy a brand from social media influence.


eMarkerter also found that; “while that is a relatively small percentage, younger consumers were more likely to buy because of a “like.” They found that 23% of US internet users under the age of 35 said they would buy a brand because of a friend’s social endorsement, and nearly as many internet users between the ages 35 and 49 would do so. Females and males were about even by this metric, at 18% vs. 17%”.

What does this mean for sellers? All real estate professionals need to be utilizing social media including blogs, facebook, twitter and more to promote their properties. Not doing this is a disservice to the seller. The National Association of Realtors in 2011, found that 52% of the first time home buyers were between the ages of 24 and 35 years old. First time home buyers made up 37% of all homes purchased. These numbers directly correlate with the study of influence of social media on buying decisions.

So when looking to make a decision on who to list your home for sale with make sure your real estate professional is social media savvy.

Don’t Work with an Agent who Doesn’t Use Social Media

Did you know over 70% of consumers are utilizing social tools throughout the home buying and selling process. As a home buyer or seller you need a real estate agent who knows how to leverage the tremendous power of social media.

This blog is more than a blog, it is only one part of a connected internet machine. All of the components of this internet marketing machine help buyers find homes and seller advertise their property. Here is what makes it tick:

1. A Website

A real estate website that has an easy and constantly updated property search.

2. A WordPress blog

WordPress provides good search engine optimization (SEO), allows for consumers to get helpful real estate information and search for property.

3. A Facebook business page

Advertise where your customers already are and they are on Facebook. The Facebook business page has a unique property search within Facebook and connects to all other social networks.

4. A custom Twitter page

Every post on a social media channel helps with search engine optimization or getting found online. Advertising properties on Twitter reaches a very active internet audience.

5. A custom You Tube channel

You Tube is the second largest search engine and has over 800 million unique users each month providing the perfect place to advertise homes for sale.

6. A robust LinkedIn profile

LinkedIn operates in 200 countries and is one of the most widely used social networks.

7. A mobile website

Mobile marketing will account for 15.2% of global online ad spend by 2016. (Berg Insight, 2012). Having a mobile web site allows for your property to come up higher in a mobile search and be viewed more easily on a mobile device such as an iPad, iPhone or Android device.

 

Why You Need Tech Savvy Real Estate Marketing

The internet and the evolution of social media have forever changed the way marketers do business and this includes real estate. If you are considering selling your home you need a real estate proessional who understands the need for extensive online marketing.

When looking to test a real estate professionals internet marketing ask some of these questions:

Do you have a website?

There are 245,203,319 internet users in the United States, that is 78.1 % of the population. According to the National Association of Realtors, 88% of homebuyers shopped online for a home.

Do you have a mobile website that is enabled for iPhone, iPad and Android devices?

4.8 billion people now own mobile phones. Just 4.2 billion own a toothbrush.

Do you have a blog?

Social media sites and blogs reach 80% of all U.S. internet users.

Do you have a Facebook business page?

Facebook is the most important social media lead generation tool for b2c marketers with 77% saying they had had acquired a customer through Facebook.

Do you market on Twitter?

There are now roughly 100 million active Twitter users (those who log in at least once per day).

Do you have a You Tube channel?

YouTube has 490 million users worldwide (unique visitors per month). It generates an estimated 92 billion page views each month. The average user spends an average of 25 minutes on the site each time they visit.

Do you share information on LinkedIn?

There are over 57 million users on LinkedIn in the United States.

You need a real estate professional who leverages all of these outlets to market your home.